> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kontext.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad formats

> Overlay, pause and linear: where each one appears and how it ends.

Three formats, each with its own moment in the viewing.

| | Overlay | Pause | Linear |
| - | - | - | - |
| When | While the episode plays | While the episode is paused | At a moment you choose: before, between or after episodes |
| Where | A strip across the top or bottom of the player | A square card at the top or bottom, or the full player | Full screen |
| Creative | Image, or a short muted video | Image, or a video | Video, with an optional end card |
| Ends | By itself after a few seconds, or when the viewer taps ✕ | When the viewer resumes, or taps ✕ | When the video ends, or the viewer skips it or closes the end card |

## Overlay

![An overlay ad at the bottom and at the top of the player while the episode plays](https://mintcdn.com/kontext/a1TZynXEvVvAGivH/images/video/overlay.svg?fit=max\&auto=format\&n=a1TZynXEvVvAGivH\&q=85\&s=c834f7a7057222bd1e0acac772a776a9)

A strip at the bottom or the top of the player while the episode keeps playing

A banner across the lower or upper part of the player, roughly 4:1, while the episode keeps playing. It stays for a few seconds, and you know how long before it appears. Taps around the strip still reach your player.

## Pause

![A pause ad as a card over the paused episode, and as a full-screen ad](https://mintcdn.com/kontext/a1TZynXEvVvAGivH/images/video/pause.svg?fit=max\&auto=format\&n=a1TZynXEvVvAGivH\&q=85\&s=cd4e6594c1dc05588fcd9bc678980685)

Left: a card over the paused episode. Right: the full-screen variant with its own Resume

Shown when the viewer pauses, to fill a screen that would otherwise be still. Two shapes, chosen per ad:

* **A card** at the top or bottom of the player, the size of a square banner. Your own controls stay usable around it.
* **Full screen**: the ad fills the player and has its own Resume button.

It stays until the viewer resumes.

## Linear

![A full-screen linear video ad with a Skip control](https://mintcdn.com/kontext/a1TZynXEvVvAGivH/images/video/linear.svg?fit=max\&auto=format\&n=a1TZynXEvVvAGivH\&q=85\&s=4fb44ca31dc069fdafc409ca6b3eeba6)

A full-screen video, with Skip when the advertiser allows it

A full-screen video ad before, between or after episodes. Your content pauses while it plays.

* **Skippable or not** is the advertiser's choice. When allowed, a Skip button appears after a few seconds.
* **End card**: many advertisers add a still with a call to action after the video; the viewer closes it with ✕.

## Where to next

> **[Ad lifecycle](https://docs.kontext.so/video/concepts/lifecycle.md)**
>
> What happens between the request and `didEnd`.

> **[Targeting](https://docs.kontext.so/video/concepts/targeting.md)**
>
> What to send so ads match the episode and the viewer.


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